If you want to make more sales,
with almost NO extra effort...

"Who Else Wants To See UNDENIABLE
PROOF Of How You Can Increase Your
Sales By Up To 45%, Just By Changing
One Single Letter On Your Web Page?"

an you imagine how excited I was when my profits literally hit the roof, after changing just one single letter on one of my web pages? Like you, I just couldn't believe it. It just seemed too easy. So I went and tested the exact same thing on two of my other websites...

I'll openly admit, I thought that it just had to be a fluke.

Surely, nothing this simple and easy to do, could have such a huge impact on how many sales I made?

Or could it...

When The Test Results Came in, I Was Truly Gobsmacked... Website 1: 45% increase in newsletter subscriptions Website 2: 29% increase in video sales Website 3: 40% increase in ebook sales Click Here To See Test Results Proven On Video

It really does work...my split tests proved it!

If you are not seriously impressed, you need to go and throw a bucket of cold water over your head! I mean it.

Think about it; what would it mean to you if you could increase your sales by even just 10%, by doing something that will take you less than 5 minutes of your time?

Here's What I Did...

Just in case you haven't already guessed yet, all I did was to replace the first letter in my opening paragraph, with a drop capital image. YES, that really is all I did!

I know, I know, how can this possibly have increased my sales?

Well, before I tell you why this works, I want to tell how I stumbled onto this idea, and provide you with some proof that this hasn't just worked for me. In fact, as you'll soon discover, offline advertisers and marketers have been using this tried and tested technique, for many, many years.

I Was Inspired By This Copywriting Legend...

You will often find me with my head in a book, studying the marketing and copywriting experts from the past.

It was whilst reading one such book, that I discovered how using a drop capital can increase readership of advertising.

The book: 'Ogilvy On Advertising' - by David Ogilvy

In the book, Ogilvy, an advertising and marketing legend, discussed the merits of using a drop capital (also known as a drop initial).  Ogilvy was renowned for producing advertising which got results, having helped to build some of the most recognizable brands in the world including: American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak. In 'Ogilvy On Advertising', Ogilvy is quoted as saying "The drop capital increases readership of your body copy by an average of 13%".

Ogilvy's best selling book

"The 'Drop Capital' Helps To Stop The Website Visitor
From Scanning, and Guides Them Almost Against
Their Will, Into Reading The Text On The Web Page"

I believe (and my tests reflect this), that the drop capital is even more effective on the Internet, than it is offline.

However, and it's a big however...if you are already making 'some' sales, using this little trick will be like giving yourself an almost instant pay rise!

Here's Video Proof Of My Test Results For the following 3 websites I conducted a split test to see if adding a drop capital to the webpage, would actually increase my conversion rate. The traffic visiting each website was evenly split, using top of the range split testing software. Half the visitors saw a page with 'NO drop capital', and the other half saw the same page 'WITH a drop capital image'. A piece of tracking code was placed on the 'thank you page' for each website. When a sale was made (or in the case of Test #1, a subscription form was completed), the tracking software would register an 'action'. This 'action' would show which version of the webpage (WITH or WITHOUT a drop capital) converted the sale. TEST #1 Website Tested: www.BusinessBrainwaves.com Description: Website selling free subscription to a business and marketing ideas newsletter. To trigger an action, the visitor needed to fill in their name and e-mail address, then click 'subscribe'. Page WITHOUT A drop capital image 1359 unique visitors, 174 new subscribers, 12.8% conversion rate Page WITH a drop capital image 1296 unique visitors, 241 new subscribers, 18.6% conversion rate Adding a drop capital image to my web page, increased my new subscriptions by: +45% Click Here To Watch Test Video 1 (4 minutes 20 seconds) TEST #2 Website Tested: www.FindStuffQuickly.com Description: Website selling a series of digital training videos, teaching new to intermediate Internet users how to use Google to find 'hard to find' information online. Page WITHOUT A drop capital image 1688 unique visitors, 52 new sales, 3.1% conversion rate Page WITH a drop capital image 1750 unique visitors, 70 new sales, 4% conversion rate Adding a drop capital image to my web page, increased my video sales by: +29% Click Here To Watch Test Video 2 (3 minutes 26 seconds) TEST #3 Website Tested: www.WebsiteNotRequired.com Description: Website selling a digital ebook, detailing 9 different ways to make money on the Internet, without the need for your own website. Page WITHOUT A drop capital image 3796 unique visitors, 57 new sales, 1.5% conversion rate Page WITH a drop capital image 3702 unique visitors, 78 new sales, 2.1% conversion rate Adding a drop capital image to my web page, increased my ebook sales by: +40% Click Here To Watch Test Video 3 (2 minutes 41 seconds)

Here's How A Drop Capital Effect Should Look...

For all my websites, I use custom designed graphic images. They have been specifically designed to drop down into the paragraph, and fit absolutely bang on perfect.

See the example below, showing you how a drop capital should appear in the paragraph. The top of the letter is in line with the top of the text to the right in the paragraph. Likewise, the bottom of the drop cap is in line with the bottom of the text opposite it.

Do This The Wrong Way, And
You Could End Up Losing Sales!

I'll be upfront with you, there is nothing stopping you from designing your own drop capital images, or paying someone else to do it for you. However, there's a lot more to it than meets the eye.

t's very easy to create a graphic which is too big or too small. The amount of 'white space' around the image is crucial. Get this wrong and the whole drop cap effect will look like a disaster...just like in this paragraph!

I'm sure you've also seen those web pages with the first letter in bold type sticking up above the text. Doesn't that just look so stupid, and amateurish when you see this? Do you you really think doing this is going to increase their sales? More likely to lose them sales if you ask me.

Spelling mistakes and grammatical errors make your company look unprofessional, and will make many surfers click away, before they've even had chance to read about your offer. A badly designed drop capital effect will give your potential customers the same impression of you.

Do you really want visitors to your website, to think that your company is run by rank amateurs?

NO, I thought not!
"This Is The Easiest, And Fastest Way To Create A Professional, Profit Pulling Drop Capital Effect On Your Web Pages..."

I wanted to make things REALLY EASY, so I have put together a huge package of drop capital images for you, with detailed instructions. This includes the very same graphics which I used, to increase my sales by up to 45%!

		You get 2964 professionally designed drop capital images.
		You'll be able to add a drop cap effect on your web page, and start increasing your conversion rates within minutes from now.
		A complete turnkey package you can start using quickly and easily.

You get ALL 5 of the different drop capital image designs above

		Choose from 5 different designs (see examples above) to fit the style and theme of your website.
		Each of the five designs come in every letter in the alphabet, so that you can start a paragraph with any letter you choose.
		Expertly designed with a smooth and crisp finish, to give your website that professional looking feel.
		Each letter has been optimized so that the file size for each image is very small. This means that they will load very quickly when someone views your web pages.
		Each drop capital design comes in 3 different sizes, so that you can choose to have the letter drop down over 2, 3 or 4 lines. See example 2 ==>
		You get a free step-by-step, easy to understand guide, showing you exactly how to create a drop cap effect within just a few minutes. Even if you are a total beginner

Why waste your valuable time, fiddling around trying to design your own graphics? When you can easily add my drop capitals into your site within minutes, and get on with doing more important things, like marketing your website, or even enjoying some leisure time.

...You Get The Following 3 Bonuses FREE! BONUS #1: Are You Committing Website Suicide? - Here Are 40 Website Conversion Secrets You Really Must Know... Chances are, as you are reading this, you could be making up to 40 very big mistakes on your website, which are literally sucking money right out of your pocket. Stupid thing is, they are so easy to put right, if you only knew where to look! Even if you only put just one of these things right, your conversion rate and profits could sky rocket!   BONUS #2: 427 Super Responsive Headlines - Mega Swipe File The most important part of any sales letter or advertising, is the headline. With '427 Super Responsive Headlines' you are getting an enormous swipe file of proven, profit pulling headlines. Why try to reinvent the wheel, when it's so much easier to just tweak, adapt and draw inspiration from headlines, which have already proven their worth across many different markets? A 'must have' resource for anyone writing sales copy.   BONUS #3: Make Your Web Pages Load Up To 46% Faster People are leaving your website every day, because they can't be bothered to wait for your web pages to load. This is costing you some serious money in the short and long term. You CAN do something about it! I recently discovered a very neat little trick, which makes web pages load up to 46% faster. If you are using a web page building program like FrontPage, Dreamweaver or something similar, your web pages are literally jam packed full of useless HTML code. This is really slowing your web pages, and you are losing customers big time! Only a tiny percentage of web designers know about this technique, and it has nothing to do with making your images smaller in size, or using an 'HTML cleanup' software program. Stop leaving money on the table...start using this simple new technique on all of your web pages now!

"You Have Nothing To Lose...With My 100%
'No Reason Required' Money Back Guarantee"

I don't have any doubts about how effective my drop capital images can be. At the end of the day, I have seen my own profits rise dramatically after using them.

As this concept is new to you, I completely understand that you still might be a little sceptical, even after seeing video proof of my test results. Before I carried out my split tests, and saw the results with my own eyes, I also thought that it was too good to be true.

Please let me put your mind at rest. When you make your purchase today, you are given an unconditional money back guarantee, which lasts for a full 90 days from your date of purchase. By 'unconditional', I mean that you will be given a full
refund for whatever reason. In fact, you don't even have to give me a reason.

NO Hassle,
NO Abuse,
NO Questions,
...just a prompt full refund!

How Much Extra Profit Will These
Drop Capital Images Make For You?

That's the million dollar question. The only true way you are going to know, how much more money you are going to make, is for you to start using my drop capitals on your website a.s.a.p.

Only then, will you be able to see with your own eyes how much extra money you are going to make.

Let's look at my weakest test example above, where I increased sales of my videos by 'just' 29%:

For every 100 visitors to that website I am now making an extra $22.20

For every 1000 visitors to that website I am now making an extra $222.20

Just by changing one single letter on my web page!

What Could You Do With This
Spare Money In Your Pocket?

• You could spend more money on advertising, and grow your business and profits even faster.
  
  
• Use the money to invest in new products to sell, and maybe venture into different markets.
  
  
• Maybe you'll just want to give yourself a pay rise, and enjoy your windfall profits with your family.

A Small Price To Pay...

You and I both know that if you've read this far, you're very keen to get hold of my drop capitals, and start using them to boost your bottom line.

You've also seen my unconditional money back guarantee, and the superb free bonuses, which will really help turbo charge your conversion rates.

What it comes down to now, is the price, am I right?

Consider this...how much extra money would your online business make this year if you achieved just a 10% rise in profits?

What if you boosted your sales conversion rate by 20, 30 or even 40 percent?

When you consider that; $97 seems like absolutely nothing doesn't it? A mere drop in the ocean in comparison!

I'm not greedy, and I really don't want you to hesitate making this purchase. That's why I've decided to let you have my complete set of drop capitals (2964 images), plus bonuses, for the low price of just $37!

Don't you think that $37 is a paltry amount to pay, for something that is going to increase your website sales forever?

Here's How To Order... YES! Jason, I would like to order your complete set of drop capital images, which you personally used to increase your sales by up to 45%. (A total of 2964 images) YES! I understand that I will be given an 'easy to follow' instruction guide. Showing me how to quickly and easily create a professional looking drop capital effect on my web pages. YES! I would to to receive all 3 bonus ebooks:      Bonus #1: 40 Website Conversion Secrets      Bonus #2: 427 Super Responsive Headlines     Bonus #3: Make Your Web Pages Load Up To 46%                       Faster Order Online By Safe, Secure Server Only $37 Click Here to Order Now! As soon as your payment is authorized (this usually takes less than a minute), you will be given instructions on how to download the drop capital image package, and accompanying bonuses.

If you run into any problems, before or after you make your purchase, please feel free to . I will reply to you a.s.a.p. (usually within 24hrs).

I will look forward to getting an e-mail from you, telling me of how my drop capitals have helped your business.

Wishing you every success,

Jason Lewis
www.DropCapitals.com

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